By
Are you an aspiring or advanced course creator, service provider, freelancer, coach or expert ready to stop swapping time for money, package your expertise into a flagship digital course so you can finally build a business and life you don't need an escape from?
Perfect. You're in the right place, then.
Your business is a "success" (... or at least that’s how it looks from the outside).
A fully booked roster of clients.
A reputation for doing good work. Perhaps even a team.
But can't you shake the nagging feeling that something doesn't feel quite right.
(Or maybe you're a course creator, and although you've put in the hard yards - the results aren't where you want them to be (and the last thing you want is to return to more 1:1 and client work).
You're capable AF and have infinite potential, but you're stuck on the client hamster wheel, feel like you've got ten bosses (instead of the one you left your corporate job for!) and you constantly feel like you're one client project away from burn out.
You're at max capacity, but your bank account STILL isn’t reflecting the value you know you provide and the income you desire and deserve to be making;
Or maybe you've already created an online course, but you're feeling lost and lacking the support you need to make it the success you KNOW it (and you!) deserves to be;
You've spent too long watching from the sidelines as the online course entrepreneurs you admire crush it online, and you're SO ready to unlock your potential and join them.
Where your income isn’t capped by the number of hours in your day or the size of your team.
And where you can package up your expertise and skills into a digital course to impact people at scale (plus do it from anywhere in the world - or at home in your PJ’s!)
But truthfully? You'd prefer to work hard ONCE.. and then work in a leveraged way (focusing on filling your course funnel with leads) rather than a consistently 'full to the brim calendar' for the rest of your days.
You're ready to choose your hard.
Are courses hard? YES, especially in the beginning. It's hard work UP FRONT.
But, they're leveraged. In time, the hard work is done, and your focus is lead generation with the delivery and sales side on autopilot.
And that my friend, is the key differentiator between a service business and a course business.
By
A results-driven flagship digital course that is priced and positioned for profit, and an irresistible sales offer that makes your course a no brainer "yes".
A foundation round to validate your offer, avoid wasted time and a failed course launch and get paid to create your course in advance!
IRRESISTIBLE COURSE FRAMEWORK
An audience growth funnel for building your audience and attracting leads, customised to where you are at.
A strategic traffic and visibility plan to generate a steady, consistent stream of new leads into your course business.
A streamlined live launch system that can be deployed over and over to maximise profit.
A choose your own adventure approach to choosing the right selling system to scale your business following your first launch, based on your own personal lifestyle goals and preferences.
A course that delivers a valuable transformation, all packaged up into an irresistible 'take my money' offer.
The ‘here’s exactly how you do it’ roadmap for building the irresistible personal brand and audience you need to market and sell to, customised to the stage you’re at.
A custom-to-you, 'choose your own adventure' sales ecosystem that can include any combination of live launching and/or an automated evergreen sales funnel. The key? A simple, streamlined selling system that converts.
LEAD ATTRACTION SYSTEM
SELLING SYSTEM
Key to your online course success? An irresistible personal brand that sets you apart from everyone else in your industry, positions you as the go-to in your space and grows an audience of people that fuels the growth of your business.
A valuable course that delivers real results and gets raving testimonials + an irresistible sales offer that has your ideal students lining up to give you their money = a match made in heaven. We’ll give you the recipe for building it.
Courses don’t sell themselves. You’ll follow my step-by-step Live Launch process to take your audience from cold to sold in a little as four days and execute a killer launch that feels simple and stress free #yougotthis.
A mouth-watering course and offer that you KNOW sells.
The ‘here’s exactly how you do it’ roadmap for building the irresistible personal brand and audience you need to market and sell to, customised to the stage you’re at.
A results-driven flagship digital course that is priced and positioned for profit, and an irresistible sales offer that makes your course a no brainer "yes".
A foundation round to validate your offer, avoid wasted time and a failed course launch and get paid to create your course in advance!
An audience growth funnel for building your audience and attracting leads, customised to where you are at.
A strategic traffic and visibility plan to generate a steady, consistent stream of new leads into your course business.
A hybrid selling system that grows your course sustainably and without stress by combining an automated evergreen sales funnel with live launches for "no stress" cash injections.
LEAD ATTRACTION SYSTEM
IRRESISTIBLE COURSE FRAMEWORK
SELLING SYSTEM
A streamlined live launch system that can be deployed over and over to maximise profit.
A choose your own adventure approach to choosing the right selling system to scale your business following your first launch, based on your own personal lifestyle goals and preferences.
You're a success in your 1:1, coaching or service business but it’s not leveraged, and you’re ready to create a scalable business or revenue stream online.
Or, you're early in a coaching or service based business with a defined niche and you KNOW that impacting people at scale is the path you want to take.
You don't have a course or a huge audience yet, (you've been focused on client work!) but you're ready to fast track your way there.
You've already created your course, but that felt like a walk in the park compared to figuring out the next steps.
You're feeling lost, stuck and frustrated and need expert support to get you to the level you know it (and you!) deserves to be at.
You're ready to level up and make this thing a success with a strategic, holistic strategy for scaling a flagship course business.
you're already
"SUCCESSFUl" BUT...
YOU DON'T HAVE
A COURSE
YOU HAVE
A COURSE
There's something missing. Either, you have a following, an established personal brand and/or a sizeable email list, and you’re ready to monetise it.
Or maybe, you're already a successful course creator but you're struggling with the next step - whether it's going evergreen, or scaling your lead generation with paid advertising, or building a long term, sustainable business around it.
Fill out the application below. There’s no obligation to join the program and you have nothing to lose.. so, do it right now! There’s only two main questions so answer them thoughtfully to give yourself the best chance of moving forward.
We’ll assess your application based on the answers to the questions you provide and let you know if you’re a good fit for Launchpad. We only accept people we know we can help and that will thrive inside of the program!
If you're accepted, we’ll send you an exclusive invitation to attend a private training where we’ll share the exact, step-by-step Launchpad framework that we use inside the program! This is our IP and we only share it with accepted applicants because it's hugely valuable. You’ll get this 100% for free along with all of the details of the program and how it works.
Unsure how to unlock your potential and create a scalable, leveraged income that doesn’t rely on you working more to make more.
Spending late nights Googling “how to launch an online course” and feeling like you’re drinking water from a firehose every time you do.
Duct taping random course, launch and audience growth strategies together and wondering why just they aren’t working.
Dreaming of a leveraged online course business or revenue stream but feeling stuck in inaction and never finding quite the right time to get started.
Desperately wanting to up level your thinking, stop playing small and do it all with a cheer squad of like-minded business owners behind you... so where the heck are they?
Possessing skills and expertise, but not being recognised for it or being known as the go to in your industry... yet.
to do what you want, when you want, without feeling at the mercy of the next client deadline or wondering what to do next
to jump on a plane and work from wherever you want, or to spend your days at home in your PJs all while impacting people at scale... the choice is yours!
to live the type of life you started your business for in the first place - doing work you love, making your own unique ding in the universe by impacting people at scale, and putting yourself first.
by getting crystal clear clarity on the math and numbers you need to hit your big goals, plus a step-by-step, here’s exactly how you do it roadmap to get you there. No longer constrained by the hours in your day, the only limit to your income potential is YOU.
"Working with Stevie consisted of learning the in and outs of Facebook advertising by actually creating them together. I found this much more helpful than reading a guide on google. She showed me how to create ads that would be most appropriate for my business and the type of audience I wanted to reach.
She also helped me come up with a social media strategy to help set me apart from others in my industry and to drive real business and clients for the studio through social. As a result, I now have consistent enquiries and new clients coming through the door."
"I started following Stevie on instagram and could not stop reading her captions! They were completely captivating and I felt like she was talking straight to me! So within a week, I had Stevie helping me out with copywriting and finding my voice to speak to our audience in an authentic way.
Fast forward 6 months and Tribe Skincare's instagram has completely exploded. We now have 16K+ well targeted followers who engage with the brand and most importantly are buying from us!"
"Stevie helped us on two fronts, firstly she helped us to execute a product launch and more specifically she executed a Facebook Advertising Campaign to support this launch.
Stevie helped us to warm up an audience with one of our blog posts and from that we learnt the value of selling to a warm audience who’ve already had a few touch points with our brand.
We have no hesitation in recommending Stevie. She’s not only incredibly savvy and smart (and a good egg) but she cuts to the chase, which you would know if you’ve listened to her podcasts."
Here is a selection of the 90 day projects inside of Launchpad. There is a selection of simple and advanced strategies for every step of your Launchpad course creation journey.
Set up or optimise your audience growth system by choosing an Audience Growth Funnel to capture new leads (simple or advanced) and build a traffic and visibility plan with SMART KPIs to drive leads to your funnel.
Turn your webinar into a simple, automated evergreen funnel so that it makes sales for you on autopilot. Fill your funnel with leads each month using the lead attraction method that best suits your stage of business.
Have you mastered and optimised a high converting webinar launch?
If so, you may choose to launch again utilising a different launch strategy, for example our tried and tested challenge style launch.
Scaling your audience growth with paid advertising using our Paid to Grow funnel, and offset your lead generation costs with a small cost, high value digital offer. Get our personal support to analyse your data and scale profitably!
Depending on where you’re at when you join us, your on ramp will include a mix of some or all of these phases. You can choose the roadmap that is best for you when you join.
Here’s what your roadmap *might* look like.
Design an irresistible flagship course, and a sales offer that has people lining up for you to take their money (they're two very different things).
Get paid to create your digital course or program with a cohort of students already on board and ready to go.
Drip it out week by week and take on feedback as you go.
Execute my signature launch formula to flex your launch muscles, gather invaluable data and build a funnel to sell your course. If it gets the green light? You're ready to move on to the next step!
After you have completed the core steps in the Launchpad set up, you will then select strategic 90 day projects based on your own revenue and lifestyle goals. You will roll these out with our templates, systems and guidance the whole way to build a course business you love.
Validate your course with real, paying students using our Foundation Student Fill Up Formula (even if your existing audience is small and you don't have your course created yet).
👉Map out your dream revenue, lifestyle and impact goals and reverse engineer them with math to achieve your goal.
👉 Equip yourself with the tools to overcome mindset and other blocks that will come up as you execute the Launchpad process.
👉Develop your unique "game plan" and map out your course creation strategy.
Click the arrow to scroll through the Modules!
👉Create a simple or advanced (depending on where you are starting) audience growth funnel automate your lead generation.
👉Create a strategic, systemised traffic and visibility plan that reverse engineers your revenue goals and used a data based approach to choose strategies (build, borrow and buy) that will reach them.
👉Decide on the short term and long term audience accelerator strategy you will use to attract leads (which means no slow growth strategies or expensive Facebook ads when you are just starting out).
👉Design an irresistible offer and develop your messaging in a way that makes your dreamies wonder… “Are they inside my head right now? Take my money!”
👉Package your knowledge and expertise into a 'unique to you' framework that delivers real results without your time.
👉 Nail down your course pricing, deliverables, structure, community, bonuses rooted in psychology and more.
👉 Map out a curriculum your students will rave about.
👉 Get paid to create your course with our Foundation Student Fill Up Formula Process.
👉 Use the foundation student fill up formula to find your first paying students and get paid to create your course, adjusting with their feedback and collecting testimonials as you go.
👉 Develop an easy to follow, OCD-level organised production schedule for creating your course.
👉Create curriculum and supplemental materials that 'feel' easy to create and that your students love, and follow our simple filming, recording and editing workflows to create course videos with zero overwhelm.
👉 Set up your course portal, including your 'school' and course.
👉Validate your funnel and do a no pressure launch with our Webinar Launch process.
👉Develop a "no brainer yes" webinar presentation with our plug-n-play webinar templates.
👉 Create and test your key funnel assets live, with plug 'n' play email templates, promotional plans, funnel pages and more.
👉 Debrief, tweak and adjust your messaging and assets based on real feedback and results.
👉Use our 90 Day Project Strategy to 'choose your own adventure' and build a course business that suits your own revenue and lifestyle goals. We give you comprehensive strategies to roll out
👉 Build your automated evergreen webinar sales funnel. Measure and optimise your evergreen funnel using our data tracking spreadsheets to increase sales over time.
👉Challenge Style Launch: Create a killer livestream strategy to warm up your audience by strategically creating content that overcomes objections and has them lining up for your course on opening day.
👉Optimisation: Amplify your profit and conversions with our optimisation strategies.
👉Advanced Audience Growth: Scale your audience growth with paid ads using our Paid to Grow Audience Ampification System.
Get expert support from Stevie and our team of coaches. This is a direct line to tap into the experience and expertise of industry experts to talk through strategy, challenges and get honest, over the shoulder feedback to support you.
Let us cast a critical eye over every piece of work you submit and give it the 'extra' it needs to REALLY stand out. Personal feedback on everything you do equals unshakable confidence that everything you create is the best it could possibly be.
Get full access to every template, tool and copy paste resource we use in our own business. Save bucket loads of time and countless hours staring at a blinking cursor on a blank page. Includes copy templates, funnel maps, sales pages, emails, challenge assets, project templates, webinar templates, launch strategies... EVERYTHING.
There comes a time when asking for advice in free Facebook groups and chewing the ear off your clueless non-business friends/partner/mum doesn't cut it anymore. Stop being the smartest person in the room, and start surrounding yourself with other go getters.
The templates are magical and amazing
Accountability to give you momentum
Valuable feedback on your work
Launchpad gives you the step by step
Ease of mind and a clear roadmap
We make your work better
Have a skill or expertise in a defined niche and want to shift to an online course model or revenue stream, OR who already have an online course but don’t know how to scale it up.
Have an existing email list or audience (even if it’s small - and if it is, you are willing to do the groundwork set out in the program to build one (understanding that results will be influenced by the size of your audience - and specifically, email list, size));
Aren’t afraid of hard work, but only want to do it ONCE.. and then reap the benefits for months and years to come (passive income doesn’t exist, but LEVERAGED income sure does);
Are comfortable creating DIY landing pages, sales pages and other necessary course and launch assets (or are willing to pay to outsource these tasks to someone);
Are driven and committed, realising that nothing worth having comes easy;
Are willing to roll up their sleeves and implement what they learn (success takes WORK); and
Take personal responsibility for their own success, and don’t blame others for their results.
Aren’t willing and open to follow our proven frameworks and process, and already think they know it all.
Want passive income. It doesn’t exist.
Expect overnight results (you’re going to need to be committed for the long run).
Want to create a small digital product or membership. We teach flagship online courses priced between $400 and $3000 because they are the BEST way to build your personal brand and reach the revenue and lifestyle goals you have.
Aren’t willing to MAKE the time to make this a priority. If you’re approaching this as something that’s a side project or not a priority, it won’t work.
Launchpad is a 12 month container, to give you all of the support you need as you create and build your scalable online course. Your path inside the program will be unique to you. Here’s an example of a roadmap to give you an idea of what your time in the program might look like, but keep in mind that it will differ depending on where you come in!
We’ll roll out the red carpet with an onboarding call with one of our expert coaches to discuss your custom roadmap. You’ll be warmly welcomed by your fellow participants in the mastermind Facebook group and you’ll join us on bi-weekly calls too.
You’ll create your irresistible course outline and offer, and get to work with our Foundation Student Fill Up Formula to validate it with real sales! Using the templates and resources inside the curriculum will make your life easy as you create each piece. We want you to make back your Launchpad investment as quickly as possible, so there’s no messing around!
Now that you have some foundation students on board, you’ll start building out your course live as you serve your new students and adapt the curriculum to suit their needs, collecting testimonials as you go.
We'll be focused on your first or next Launch to give you a cash injection and valuable data to validate your funnel, so that you have a high converting selling system that you can rely on for sales (and, if you wish, turn into an automated evergreen selling system to make sales year round).
It’s Live Launch time, baby! You’ll follow the step-by-step Live Launch process to take your audience from cold to sold in as little as four days using our unique launch formula. Then, it's time to debrief, review and re-group! The data doesn’t lie, so we’ll be diving deep into your stats.
You'll set up a simple audience growth funnel to capture new leads, and a traffic and visibility plan with SMART KPIs to strategically and systematically grow your audience by reverse engineering your revenue goals and coming up with a plan to generate the eyeballs you need to reach them.
You’re gearing up for your official launch with a pre launch runway to build excitement and anticipation as you continue building up your launch list. All the while, you are finalising the delivery of your online course and ensuring it creates a valuable transformation.
Choose your own adventure! With most of the hard work in setting up assets and creating our course done, it's time to scale in a way that suits your own personal preferences, with all of the support, guidance and resources you need inside the Launchpad program.
Strategically choose 90 day projects to grow and scale your online course business, using all of the strategies supplied inside of the Launchpad program.
Launchpad is intentionally a 12 month container to give you PLENTY of white space to build and scale your course.
Personal story: I built my online business from the ground up firstly with a full time corporate job and then with a new baby. Were they ideal circumstances? Not QUITE ;) Would I be where I am now if I DIDN’T just dive in even with a million reasons why it wasn’t the perfect time? Hell to the no.
If you really want this you’ll MAKE the time. Success comes to those who prioritise what they want. That said? You will need to dedicate AT LEAST five hours a week to this. The work doesn't do itself.
Launchpad is designed SPECIFICALLY for people like you, who don’t have the answers NOW but who DO have unlocked potential and a burning desire inside of them.
One thing I know for sure? You CAN do this. I did, and I’m no different to you.
The only thing holding you back from the business and life you want is you. Time to get off the sidelines and jump into the arena, friend. You miss 100% of the shots you don’t take.
Launchpad is different to other course programs because it focuses heavily on strategies for audience growth, which is crucial to selling your online course no matter what stage you're currently at. Whether you're starting on the smaller side or you already have a list but you want to generate large volumes of traffic fast to scale up, we have a strategy for you.
With a selection of build, borrow and buy strategies, we can recommend the exact lead generation and personal brand building mix for you and your unique stage of online business. You will build a profitable, sustainable course business and audience at the same time.
Don't apply. This takes work - firstly to build your marketing assets and the course itself, and then to grow your audience on an ongoing basis. Like anything you do for the first time it will feel 'hard'. We're here to support you. The most successful clients in our program are committed, realise nothing worth having comes easy and don't let fear (usually masked in procrastination and/or perfectionism get in their way (we help with that bit).
That's like saying that you have a business and you're not good at math. Online business and tech are intrinsically connected, and if you wanna be successful? You've either gotta be okay with learning it, or comfortable with paying someone to outsource it.
I'd love to chat to you personally!
Send me a DM over on Instagram and ask me any questions you may have. I want you to be comfortable and nerv-cited (happy nervous and excited!) about your decision to jump in! DM me here: @steviesayssocial on Instagram.
It’s perfect for you.
The saddest story in the world is the one where the most epic course ever sat on the shelf forever more because its creator didn’t know how to launch and sell it.
Having a course is great - you’ve done the hard yards, and now the (sales) fun begins! This program will show you how to get that baby out into the world and into the hands of the people who need it, or if your course is already successful and you're ready to scale/evergreen it, we'll help you do that too!
It’s perfect for you.
We’ll show you how to create both a killer course and an irresistible offer (they’re very different things).
We’ll also show you the order to do things in, so that you don’t waste precious time or resources doing things the wrong way around!
Then, we’ll launch and scale it the right way from the very start!
It’s time to build a business that doesn’t rely on waiting for client invoices to pay the bills.
To leverage the tremendous opportunities given to you in this digital age to pull more time, freedom and happiness from your life and business.
And, to make the most of right NOW, when the whole world is actively seeking out opportunities to learn online.
In 12 months, you’ll be SO glad you started today.